Billboard of the Week - Coors Light

Are you looking to create a messaging campaign that speaks to winter sports enthusiasts? Are you looking for new ways to drive home messaging?

MillerCoors recently unveiled a very creative billboard messaging campaign outside of the Banff National Park in Alberta that should capture the minds and attention of passerby consumers. The Coors Light billboard speaks directly to skiers and outdoor enthusiasts by incorporating safety warning signs that consumers are used to seeing on hiking trails and the slopes.

Consider new ways that your organization can create effective messaging campaigns using traditional lingo!

Photo Source: Michael Kwan Freelance's Flickr Photostream 

Billboard of the Week - Budweiser, World Cup

Are you looking for ways to promote significant sporting events in international markets? Are you looking for ways to incorporate products into outdoor messaging campaigns?

As the world gears up for the 2010 South Africa World Cup, Anheuser-Busch is driving some buzz in the Far East with a captivating billboard campaign. The global brewing company recently unveiled a captivating outdoor messaging campaign in Japan that portrays what the World Cup would look like from the inside of a Budweiser can.

The billboard does an effective job incorporating the passion, emotion, and athletes competing in the World Cup but more importantly it uses a blend of side imagery to turn the Budweiser can into the focal point of the campaign. One cannot help but direct his/her attention to the middle of the billboard... the Budweiser can.

Billboard of the Week - James Ready Beer

Are you looking to create a unique billboard campaign that engages consumers? Are you looking to take your out-of-home messaging campaigns to the next level?

In 2009, the Canadian-based James Ready Beer Company, created a captivating billboard campaign that rewarded consumers for their participation. Priding itself on being a discount lager, the company created a billboard campaign that asked consumers to it save a buck by submitting pictures of what James Ready beer means to them. Here is a quick video that profiles the award-winning campaign:

Universities looking to build their brand in the local marketplace (and engage with their avid fanbase) should consider creating similar campaigns that enable fans to share their passion in a creative way!