Nike and Team England Give Mount Rushmore a New Look

Nike is celebrating Team England's 2010 World Cup run with one of the most unique outdoor billboard adverts seen to date. Nike recently unveiled a giant billboard emulating Mount Rushmore that featured the faces of four (4) of England's prominently known soccer players. The billboard, completely made of rock, is the largest billboard in the UK, measuring 75m x 16m x 2m. The massive billboard, which supports Nike's "Write the Future" campaign, is expected to be seen by an astounding six (6) million consumers.

The only issue?

Three (3) of the players featured in the billboard campaign - Wayne Rooney, James Milner, and Rio Ferdinand - made the England World Cup team. However the 4th - Theo Walcott - did not. Ironically, Walcott's face will be featured in the rock sculpture display next to the word's "Play to be Remembered", but he will actually not be playing in the World Cup at all.

Nonetheless, the billboard serves as one of the greatest outdoor spectacles in sports and will be forever remembered by many in England and across the world for years to come... Not bad for a non-Official World Cup sponsor!

Check out the billboard campaign below:

Source: EPL Talk

Nike Shows What it Takes to Bleed as One...

Are you looking to create a viral campaign that emphasizes team unity and focus? Are you looking for new ways to engage fans on one united front?

Nike recently released a powerful viral piece that demonstrates the things the Dutch National Team will need to effectively do during the 2010 World Cup to realize their full potential. The piece, entitled "Bleed as One" is very interesting because it uses some unusual imagery to demonstrate how the team will need to compete as a united front with with resolve and focus, not just their brilliant style of play.

Check out the piece below: