Partnership Activation - Billboards and Viral

Navigation

Partnership Activation

Additional Resources

Subscribe to the Partnership Activation Newsletter

Entries in soccer juggling video (1)

Monday

Dec142009

Join the EA Sports Blindfolded Keepie Uppie Challenge

Monday, December 14, 2009 at 10:58PM

Are you looking to create a captivating viral campaign that will attract the attention of consumers from across the globe? Are you looking for new ways to leverage athlete endorsers?

Wieden + Kennedy Amsterdam teamed up with EA Sports to create a sticky 'keepie uppie challenge' viral marketing campaign designed to promote the company's new game title FIFA10. The creative campaign features the world's greatest soccer players testing their juggling skills while blindfolded. The humorous campaign was designed to entertain and provides an influencial call-to-action for fans to submit videos of their own juggling talents on the promotional microsite.

Check out W+K's creative Blindfolded Keepie Uppie Challenge below, which launched today (12/14/09):

Brian Gainor |

Post a Comment |

tagged

blindfolded keepie uppie,

ea sports soccer,

ea sports viral,

fifa10,

football viral,

keepie uppie challenge,

ronaldinho ea sports,

ronaldinho juggling,

soccer juggling video,

soccer viral,

w+k soccer,

w+k viral in

Billboards and Viral

Copyright & Copy; 2008, Partnership Activation Inc. All rights reserved. You are free:to Share — to copy, distribute and transmit the work to Remix — to adapt the work Under the following conditions: Attribution. You must attribute the work in the manner specified by the author or licensor (but not in any way that suggests that they endorse you or your use of the work). Noncommercial. You may not use this work for commercial purposes. Share Alike. If you alter, transform, or build upon this work, you may distribute the resulting work only under the same or similar license to this one. For any reuse or distribution, you must make clear to others the license terms of this work. The best way to do this is with a link to this web page. Any of the above conditions can be waived if you get permission from the copyright holder. Nothing in this license impairs or restricts the author's moral rights.