Vitaminwater Goes Viral with Steve Nash and 50 Cent...
Saturday, September 26, 2009 at 09:51PM Are you looking for new ways to leverage athlete endorsers? Are you looking to create a humorous viral campaign that leverages both music and sports celebrities?
Vitaminwater continues to find creative ways to leverage its celebrity endorsers. This time, the nutrient enhanced beverage company released a humorous informercial parody starring the likes of Steve Nash and 50 Cent. In the piece, Nash directs viewers to log on to Facebook.com/vitaminwater, where they can create their own flavors.
The piece serves as a great way to connect and provide young adults (who would find the piece humorous) with a desirable call-to-action. It also serves as a perfect example of how brands are using their athlete endorsers through a multitude of out-of-the-box channels. The video shows a personal side of Nash that evokes why he is a perfect spokesman for the brand.
Check out the piece below: