Adidas Taps into the Social Networking Space with Adidas.tv...

Is your brand looking for new ways to penetrate the social networking space? Are you looking to provide consumers with additional content that they can own and share with friends?

Adidas recently unveiled an exclusive first look at Adidas.tv, a video distribution platform designed to provide online users with high quality, customizable content that they can share with colleagues and friends through social networking portals. Adidas.tv offers a large, clear display screen that features a variety of exclusive Adidas media content, including:

• Exclusive Interviews with Adidas' Top Athletes
• Event Footage
• New Advertising and Viral Campaigns

The site offers an extremely easy-to-use tool that enables users to share content on the site with their family and friends. With one click of a button, users have the ability to post the site'smedia contenton their social networking pages (MySpace, Facebook, Blogger, Friendstar, hi5, Windows Live, Wordpress, Yahoo, etc.) as a widget or send it to a mobile phone device or an email inbox.

When sharing content, Adidas provides consumers with the option of choosing whether they would like to post a specific video, an entire channel (e.g. Adidas Basketball Channel), or an Adidas.tv microsite on their preferred social networking platform.

Enclosed is a videothat displays the type of exclusive content that users can expect to see on Adidas.tv:

A special thanks to Sebastien Duval of Rubber Republic for his insights and contributions to this column.