FC Barcelona Uses QR Codes to Drive Engagement at Camp Nou

In the past 12-18 months, QR codes have become relatively mainstream in the marketplace and a number of organizations are beginning to find ways to incorporate the technology into their game day experience. 

FC Barcelona has emerged as an industry leader in the space, utilizing QR code technology at Camp Nou to drive participation and awareness of a new promotional offer. The team has placed QR codes throughout its stadium facilities that provide fans with a seamless way to register to win a Barcelona jersey that is signed by the team's starters. The QR codes link directly to a mobile site where fans can easily input their information for a chance to win an exclusive piece of memorabilia. 

FC Barcelona's QR code activation demonstrates how teams can turn static mediums throughout their venues (especially during the offseason) into interactive areas that take the fan experience to the next level.

It's important to note that QR code activation can live in various locations throughout stadiums. FC Barcelona featured QR codes linking to the promotional sweepstakes in several fan touchpoints, including:

• Concourse / Wall Displays 
• Ticket Box Office Signage (at the Barca Museum)
• OOH Signage
• Team Store Flyers
• FC Barcelona Website

Check out FC Barcelona's QR Code activation below:

IBM and Wimbledon Partner to Deliver Real-Time Predictions

For the past 21 years, Wimbledon and IBM have partnered to develop innovative technological solutions to deliver rich content to fans across the globe following the renowned tournament.

Wimbledon celebrated its 125th anniversary in 2011 by teaming up with IBM to present tennis in an entirely new way across multiple media platforms. IBM launched a new Poinstream platform that provides statistics in real-time and allows fans to know what needs to happen for their favorite player to win the match.

IBM uses data from the last five (5) years of Grand Slam play to provide three (3) keys and predicted results based on player stamina and tactics that are measured in real-time and formulated with past performance.

Check out a video that highlights the IBM-Wimbledon partnership and the parties' new Pointstream technology!

3 Sports Technologies to Keep an Eye On

Are you looking for the latest technologies in the sports space? Are you looking for new ways to utilize technology to enhance the game day experience for fans?

Here are three (3) technologies that are changing the game in sports: 

New York Jets - Touchscreen Device

The New York Jets are testing a touchscreen command center, built by design agency Roundarch, that enables team personnel to track various game day operations. With the touch of a button, teams can gauge which concessions and merchandise items are selling fast, whether there are traffic issues outside the stadium, and ticket sales information. Source: Roundarch

New England Patriots - Yinzcam

The New England Patriots are offering all fans attending games at Gillette Stadium a unique opportunity to gain more access than ever before. The Patriots are offering a Yinzcam smartphone application that allows fans to see instantaneous replays during games, live stats and scores, and NFL RedZone. Fans can access the mobile app inside Gillette Stadium by connecting to a Patriots WiFi network. Source: USA Today  

Orlando Magic - Internet Protocol Television (IPTV)

The Amway Center, the new home of the Orlando Magic, will soon be considered one of the most technologically advanced arenas on the planet. The Magic and arena officials have partnered with the Harris Corp. to install an Internet Protocol Television network that features 1,100 flat-panel video screens throughout the building programmed to enhance the fan experience. The two parties will operate a behind-the-scenes control room where technicians can display specific messages, images, mosaics, video, and animation to fans as they scour throughout the arena. Source: Orlando Sentinel