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    « How Would You Look in a Globetrotters Uniform? | Main | What Time Are You Sending Out Emails/Newsletters? »
    Sunday
    Jan182009

    Puma Gives YOU The Chance to Race Against Usain Bolt...

    DateSunday, January 18, 2009 at 10:06PM

    Are you looking to drive consumer interest in Olympic sports? Are you looking for a unique way to engage consumers online?

    In an effort to capitalize on Usain Bolt's success at the Beijing Olympics, Puma created aunique, interactive online game that offers fans the chance to take Bolt onon-on-one (to access, click the Race Bolt banner adin the upper right corner of the page). The game enables fans to customize their skin/wristband color and compete against Usain Bolt in the 100-meter dash.

    The game is a part of Puma's "Chasing Bolt" running website, which has some nice behind-the-scenes viral clips from Usain Bolt's Olympics tour.

    AuthorBrian Gainor | CommentPost a Comment |
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