Navigation
Search
No RSS feeds have been linked to this section.
Partnership Activation
Additional Resources
Subscribe to the Partnership Activation Newsletter
  • Name *
    First
    Last
     
  • Email *
  • Company/Organization *

 

 

« The Titans Use Online Coupons to Drive Merchandise Sales... | Main | Fans Enjoy Pitchers of Beer at Games in Cologne... »
Sunday
Nov022008

Take Team Sponsorships on the Road...

DateSunday, November 2, 2008 at 03:48PM

Is your organization looking to sell additional inventory to team partners? Are you looking for ways to drive brand affiliation out-of-venue?

European soccer clubs have found a new way to capitalize on their modes of transportation. Teams are now beginning to spend large sums of dollars to brand their team buses, which are often used to travel to various matches, etc.

In doing so, teams have now begun to feature the logos of their supporting partners on the team bus. In other words, these soccer clubs are taking their supporting brands with them when they take on opponents on the road (or the logos of their partnering brands at least).

As an example, check out the FC Koln soccer club's team bus below: 

AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
in

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>

Notify me of follow-up comments via email.