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« Creativity Captures the Attention of Passerby Traffic... | Main | Lakers Fans Love Their "Virtual Burgers"... »
Thursday
Nov202008

Distribute Premiums that Deliver Value for Sponsors...

DateThursday, November 20, 2008 at 08:08PM

Are you looking to distribute premium items that deliver incremental value for sponsors? Are you looking for new ways to drive awareness for a corporate partner's new product offering?

Properties looking to leverage wireless partners should consider distributing foam stress relievers that mirror a new Blackberry model, mobile device, etc. The team can enhance the perceived value of the premium item for fans by featuring a team logo, the likeness of a player, or team-branded desktop/online features in the display screen of the phone (essentially creating a team-specific model of the new phone). To drive web traffic, teams can consider branding the back of the premium item with a URL or social networking link/moniker.

AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
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