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    « Leverage On-Field Performers to Drive Retail/Online Merchandise Sales... | Main | Billboard of the Week - Casio »
    Monday
    Dec152008

    TheScore.com Goes Guerrilla to Promote Its Coverage...

    DateMonday, December 15, 2008 at 09:26PM

    Are you looking to implement a unique guerrilla strategy to drive awareness?

    TheScore.com, created a unique guerrilla campaign using bricks when Shaquille O'Neal came to town to face the Toronto Raptors. TheScore.com distributed branded foam bricks with the messaging "Shaq's in Town. Catch the Highlights and the Stories." at various sports bars, basketball courts, and other public places around the town.

    The brick campaign served as a great way to drive awareness (through a humorous means) and encourage fans to check out the results of the action on TheScore.com. Hopefully more to come on this unique guerrilla tactic!

    AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
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