The Hawks Sell Gators Fans on "The Horford Deal"
Tuesday, December 2, 2008 at 06:19PM 
Is your organization looking to attract tourists and/or visiting fans to the city to attend a game?
The Atlanta Hawks recently created a unique ticket promotion targeting University of Florida fans and alumni who will be flooding the city of Atlanta to see the Gators play the University of Alabama in the SEC Championship on Saturday. The Hawks organization is leveraging former UF basketball star Al Horford to promote "The Horford Deal" ticket promotion to drive attendance for the team's Friday night matchup against the New York Knicks (who feature former Gators David Lee and Anthony "Peep" Roberson).
What is "The Hoford Deal"? Fans can receive 50% off select tickets by purchasing tickets on www.HorfordDeal.com and/or by mentioning the name of the ticket promotion at the Philips Arena Box Office.
The team is promoting "The Horford Deal" online through the viral piece below:
Reader Comments (1)
This is a great idea! They are reaching a new audience with a "product" they know the people like, and using viral to promote it at little-to-no cost.