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    « Escaping the Clutter - Frozen Awareness | Main | When It Comes to In-Game Activation, Who is "Best in Class"? »
    Monday
    Feb182008

    Buzz Marketing! Is it Always Positive?

    DateMonday, February 18, 2008 at 10:41PM

    Everybody loves buzz... But is it easy to spin someone else's negative buzz into positive buzz for your organization? Well, ask the Dallas Stars, who might tell you to proceed with caution. Shortly after the NBA was bombarded with the Tom Donaghy gambling scandal, the Dallas Stars released an innovative "Come into the Cold" branding scheme, with billboard messaging used as a focal point.

    Read More: http://partnershipactivation.squarespace.com/billboards-and-viral/

    AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
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