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« When it Comes to Showing Value... Swing for the Fences | Main | Videos Drive Buzz Around the NBA All-Star Game... »
Sunday
Feb242008

AirTran Mixes Sex with Sports to Get Its Point Across

DateSunday, February 24, 2008 at 06:14PM

danica2.jpgHow do you turn a miserable "check-in line" experience at the airport into a positive one?

AirTran thinks it has the answer with a sex-meets-sports approach.

AirTran is currently providing passengers at LaGuardia Airport with their own personal pit crew of Danica Patrick look-a-likes when they are checking in.

Read more here.

AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
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