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    « FIFA 3 STREET Scores with Viral Marketing | Main | Strikeouts = Free Pizza? »
    Saturday
    Feb232008

    UK Goes Barnstorming

    DateSaturday, February 23, 2008 at 10:40PM

    uk.jpgWhen marketers are trying to think creatively about a way to drive awareness for their brand, they often resort to reliable brainstorming strategies. Looking to build the Wildcat brand, the University of Kentucky developed the "Barn Storming Cats" program, an outdoor viral messaging campaign. 

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    AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
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