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« Sponsors Align Their Brands with Music Artists... | Main | What Signals are Consumers Showing Corporate Marketers in Tough Economic Times? »
Sunday
Feb242008

Arby's Offers One Reason To Love Mondays...

DateSunday, February 24, 2008 at 09:53PM

arbys.bmpArby's returns in 2008 with its widely publicized "Matt's Monday" promotion, centered around the track success of NASCAR driver Matt Kenseth. Through the promotion, Arbys rewards consumers by giving away free medium Curly Fries the Monday following every NASCAR race that Matt Kenseth wins in '08, beginning with the Daytona 500. To redeem their free Curly Fries at a local Arby's retail location, fans must bring a printed copy of the official race results from the local newspaper or a website.

See the Promotions page for more information.

AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
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