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    « Is There Money In the Can? | Main | Marketing Through Athlete Blogs? »
    Tuesday
    Feb262008

    Pizza... Coke Zero... Final Four Tickets?

    DateTuesday, February 26, 2008 at 09:07PM

    papa%20johns.jpgPapa Johns and Coke Zero recently announced a paired promotion, offering consumers the chance to win a trip to the NCAA Final Four (tickets, hotel, airfare). To be eligible to win, fans just have to log onto www.papajohns.com/hoops or text "HOOPS" to 47272 (4PAPA). It's as easy as that. The chances of winning? Well, Papa Johns expects to sell 10 million pizzas during the first two (2) weeks of the tournament... So the odds may be a long shot.

    Read more about the promotion here.

    AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
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