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« Demo Watch: Middle-Class Millionaires | Main | Great Traditions: Run Ralphie Run »
Friday
Mar142008

Extend the Life of Your Marketing and Ticketing Strategies...

DateFriday, March 14, 2008 at 05:50PM

Can you name ten (10) brands that advertised in this year's Super Bowl?

super%20bowl.jpgJoseph Jaffe of Ad Age posed this question to prove that marketers are spending too much time and effort on the upfront "oohs" and "aahs" and not enough on the follow through. Each company spending $2.3MM to advertise during the Super Bowl would hope that you would remember their associated presence. In reality, the Super Bowl is a data overload, overwhelming consumers with a variety of messaging (commercials, commentary, in-game advertising; not to mention the actual game)

 Read more here on adding "life" to your campaigns.

AuthorBrian Gainor | CommentPost a Comment | Reference1 Reference | | Print ArticlePrint Article |
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