When the Cubs Win, You Win!
Wednesday, March 19, 2008 at 07:14PM 
Suiteplay, Chicago's leading retailer of fun home furnishing, is taking retail promotions to the next level with its 'Cubs Win You Win' promotion in an effort to build in-store sales. All consumers who make purchases at the retail chain's four Chicago locations between March 13th and April 14th will be reimbursed 100% if the Cubs win the 2008 World Series.
While the 'Cubs Win You Win' promotion poses an extreme risk for Suiteplay should the Cubs win, the promotion will receive tremendous media coverage as 2008 marks the 100th anniversary of team's last World Series Championship. High Risk = High Rewards... Retailers are going to new extremes to target consumers and only time and media buzz will tell if this promotion pays off for Suiteplay.
Kelley Claffey, VP of Marketing for Suiteplay, commented, "We are inviting shoppers to step up to the plate and buy furniture, games, and other accessories to make consumers' homes more fun for baseball season during the promotional period. To show our team spirit, we'll pay them back for their store purchases should the Cubbies go all the way! It's a win-win for everyone."
Go Cubbies Go.
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