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« Charlotte Bobcats... Sponsorship Review | Main | Activate Your Student Section! »
Sunday
Mar022008

117 Corporate Partners???

DateSunday, March 2, 2008 at 04:48PM

Cal Athletics currently lists the logos of 117 corporate partners on their website, five (5) of whom are considered "Elite Corporate Partners". But can a university athletic department have nearly as many corporate partners as there are Division I FBS football programs (128)?

How can we show our sponsors a way to escape the clutter when we have 116 other sponsors looking for signage and activation opportunities? (not to mention the collection of media sponsors). Cal appears to do a great job of leveraging their corporate partnerships, but is this the case across the board in collegiate athletics?

cal.bmp

AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |

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