Navigation
Search
No RSS feeds have been linked to this section.
Partnership Activation
Additional Resources
Subscribe to the Partnership Activation Newsletter
This form does not yet contain any fields.

     

     

    « A New Wave in Sneaker Sales... | Main | Capture Moments of Tradition at Your Venue »
    Sunday
    May112008

    Leverage Personalities to Drive Viral Efforts...

    DateSunday, May 11, 2008 at 11:47AM

    Are you looking to drive viral buzz about your product/service online? Many teams and corporate partners are now leveraging their athlete personalities through unique calling campaigns.

    Chad%20Johnson.jpgP&G's Degree for Men created an innovative viral campaign leveraging Chad Johnson in 2007. The program, leveraged through TrashTalk85.com, enabled users to select different messages that they wanted Chad Johnson to say to their friends. By clicking through a few online options, users could call their friends directly with a "Trash Talk" message from Chad Johnson...the program was a great way to leverage Johnson, deemed "The Ultimate Man of Risk" in an innovative messaging campaign.

    The Florida Panthers recently leveraged the likes of goalie Tomas Vokoun and defenseman Mike Van Ryan to call ticket holders who had yet to renew for the upcoming 2008 season. The team is hoping that providing ticket holders the chance to have a once-in-a-lifetime opportunity to chat with their favorite players on the team will push some ticket holders over the edge to renew their season tickets. The tactic mirrored a similar move made by the Miami Heat, who utilized the services of injured players to make calls to ticket holders during halftime of a game in April (Source: The Business of Sports).

    AuthorBrian Gainor | CommentPost a Comment | Reference1 Reference | | Print ArticlePrint Article |
    in

    References (1)

    References allow you to track sources for this article, as well as articles that were written in response to this article.

    Reader Comments

    There are no comments for this journal entry. To create a new comment, use the form below.

    PostPost a New Comment

    Enter your information below to add a new comment.

    My response is on my own website »
    Author Email (optional):
    Author URL (optional):
    Post:
     
    Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>

    Notify me of follow-up comments via email.