Navigation
Search
No RSS feeds have been linked to this section.
Partnership Activation
Additional Resources
Subscribe to the Partnership Activation Newsletter
This form does not yet contain any fields.

     

     

    « Sponsors: Find Authentic Brand Ambassadors... | Main | Pick Up Your Copy of Dugout Wisdom... »
    Friday
    May162008

    Online Advertising Insights...

    DateFriday, May 16, 2008 at 06:59PM

    roi.jpgHow much resources does your organization put towards online advertising? While many teams/university's outsource these rights to companies like CSTV, it is important to be cognizant of where the industry is headed...

    How big is online advertising?

    Internet-ad revenue notched $21.2BN in 2007, an annual growth rate of 26%...figures higher than both radio and cable ($20.9BN)... Those numbers are astounding. Online advertising is growing rapidly - Q1 2007 saw $4.9BN in online spending... by Q4 2007, those figures amassed to $5.9BN in spending.

    Which categories are the biggest spenders?

    1. Retail (45% of consumer online ad revenue)
    2. Automotive (21%)
    3. Leisure (13%)
    4. Entertainment (9%)
    5. Packaged Goods (8%)

    Which area of online advertising will be a hot spot in 2008?

    Video. Video only accounted for 2% of online ad spending in 2007, but look for this category to rapidly increase in 2008.

    In other words, stay up-to-date with the digital world... It is the future. If you are selling retail and automotive partners on partnership deals, make sure that you understand how heavily they weigh this component (although this money often comes out of a different bucket). Nonetheless, be cognizant of trends within the industry! For some insights on banner ad "best practices", check out the Activation Gallery!

    Source: Advertising Age (5.15.2008)

    AuthorBrian Gainor | CommentPost a Comment | Reference1 Reference | | Print ArticlePrint Article |
    in

    References (1)

    References allow you to track sources for this article, as well as articles that were written in response to this article.

    Reader Comments

    There are no comments for this journal entry. To create a new comment, use the form below.

    PostPost a New Comment

    Enter your information below to add a new comment.

    My response is on my own website »
    Author Email (optional):
    Author URL (optional):
    Post:
     
    Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>

    Notify me of follow-up comments via email.