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« Social Networking Goes Mainstream... | Main | Advertisers Are Coming To Get You... »
Wednesday
May212008

Unique Nike Viral... Kids, Don't Try This at Home...

DateWednesday, May 21, 2008 at 09:26PM

Check out the enclosed clip that Nike created to promote its line of Nike T90 soccer cleats... The company convinced Cesc Fabregas to perform soccer tricks in daredevil fashion... Fabregas is a star player for the British soccer team Arsenal F.C. - A very interesting tactic to drive buzz and awareness for their new product!

AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
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