Budweiser's Found It's Golf Niche...
Monday, June 30, 2008 at 06:55AM 
If Anheuser-Busch was ever looking to find it's "niche" in the game of golf, John Daly has opened the door. Daly, as shown in the video below, hit a tee shot off a full can of Budweiser at a recent golf match in Warwick Hills. Daly's "trick shot" was his way of entertaining the gallery while playing alongside Kid Rock in a Celebrity Pro-Am event...
In a strategic move that would mirror Heineken's "humorous" play with tennis, Budweiser could easily create some great viral marketing that shows golfers finding some creative ways to use Bud products to hit different trick shots (drives, chip shots, sand trap shots)...
Again, Daly probabaly isn't the best spokesman for Anheuser-Busch, but this celebrity trick could be a great way to drive some excitement for the Budweiser brand amongst the non-traditional golf community...
Reader Comments (1)
Hopefully JD sticks to cans- the same trick with bottles could get a little insane... but I wouldn't put it by the big razorback