Offer Consumers An Incentive To Tune In...

Are you looking for innovative ways to get fans to tune into your broadcasts? Are you looking for new ways to leverage media for promotional purposes?

The Golf Channel recently teamed up with Callaway and FedEx to offer a rewards program for all consumers tuning in to the FedEx Cup Playoffs. Each Thursday and Friday of PGA Tour Coverage on the Golf Channel, consumers can pick up a code that they can redeem online for the chance to win weekly prize offerings and one (1) of two (2) grand prizes:

• Grand Prize Packages Include: 
• A trip to the 2009 Buick Invitational, offering exclusive FedEx hospitality, Callaway golf equipment, and an insiders look at the Golf Channel's production of the tournament    

• Weekly Prizes Include:
• Callaway golf balls and branded golf merchandise  

Fans can also receive codes by purchasing Callaway equipment, visiting FedEx stores, watching "The Approach with Callaway Golf" on the Golf Channel, and frequenting FedExCup.com, CallawayGolf.com,  PGATour.com, and Golf Channel.com. The promotion is being supported by the four (4) aforementioned parties through on-air, print, and retail measures.

This promotion serves as a benchmark for corporate partners looking to find ways to leverage and align their media spend. With the rising increase in email and text messaging redemption, look for other companies in the future to implement similar promotional offerings (this is unusual in the fact that so many parties have collaborated on the rewards efforts).