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    « Scent Marketing in Sports... It Just Smells Right | Main | Are You Looking to Activate Within the Running Space? »
    Friday
    Jul252008

    Arizona State Goes Guerrilla to Promote Their Upcoming Season...

    DateFriday, July 25, 2008 at 05:07PM

    Are you looking for some unique ways to drive home your messaging with consumers? Are you looking for alternative ways to drive interest and buzz for your upcoming season?

    The Arizona State University Athletics Department and Blind Society have teamed up on a tremendous guerrilla marketing campaign to promote the Sun Devils' upcoming football season. The two (2) collaborative parties are marketing Sun Devils football (and low ticket prices) through non-traditional means throughout the city of Tempe, as demonstrated below:

    Branded Pool Tables - Located in Dave & Busters and other bars in the local marketplace

    Unique Parking Lot Branding Tactics

    Innovative 3D Mobile Billboard Campaign

    Wall Murals at Outdoor Malls


     

    Unique Dry Cleaning Branding (For the 2008 season, the number on the jersey will be changed to #99 to represent the $99 season ticket package that the athletics department is marketing)

    Sidewalk Graphics

     

    A special thanks to Kennedy Turner of CBS Collegiate Sports Properties at Arizona State for his contributions to this column.
    AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
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