Navigation
Search
No RSS feeds have been linked to this section.
Partnership Activation
Additional Resources
Subscribe to the Partnership Activation Newsletter
This form does not yet contain any fields.

     

     

    « Are You Looking to Make Your Signage Pop? | Main | Looking for a Promotion that Pays at the Pump? »
    Tuesday
    Aug122008

    Looking to Promote Your Team's New Uniform?

    DateTuesday, August 12, 2008 at 06:56AM

    Are you looking to create awareness around your team's new uniform? Are you looking for a consumer engaging guerrilla tactic that will hopefully spur jersey sales?

    Adidas recently found a unique way to drive awareness for their new Ajax Amsterdam jersey. The footwear/apparel maker recently conducted an Ajax Shirt Swap, where they had consumers in the Leidseplein marketplace (Amsterdam) swap their clothing for the new Ajax soccer jersey. Adidas did a great job capturing the event and created a :30 viral clip to drive awareness around the globe. Check it out!

    AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
    in

    Reader Comments

    There are no comments for this journal entry. To create a new comment, use the form below.

    PostPost a New Comment

    Enter your information below to add a new comment.

    My response is on my own website »
    Author Email (optional):
    Author URL (optional):
    Post:
     
    Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>

    Notify me of follow-up comments via email.