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    « Are You Looking to Drive Profits from Signage? | Main | Can You Say Clutter? How About Glass Signage? »
    Thursday
    Aug142008

    Are You Reaching Fans During the Offseason?

    DateThursday, August 14, 2008 at 06:18PM

    Are you looking for new ways to incorporate messaging during the off-season? Are you looking for a way to capture the interests of consumers once your team has been eliminated from the postseason?

    Check out a new Nike viral clip that was released at the beginning of July. The clip demonstrates that Nike does an excellent job of understanding the mentality of fans once their their (team's) season has come to an end. Instead of going dark during the off-season period, Nike provides a remedy for fans (which just so happens to benefit them) who now have a greater amount of leisure time to take part in other activities. The clip does a great job encouraging fans to check out NikeSoccer.com.

    AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
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