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Wednesday
Aug202008

How Popular are Your Players in Foreign Markets?

DateWednesday, August 20, 2008 at 06:51AM

Have you taken the appropriate measures to understand the marketing power of American professional athletes on a global scale?

The following clip should demonstrate how well the NBA has marketed the sport of basketball (and its players) in the Far East. Since the USA basketball team arrived in Beijing, they have been bombarded with attention from Chinese consumers.

AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |

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