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    « Looking to Make a Statement with Your Brand? | Main | ESPN Goes Guerrilla to Welcome Manny to LA... »
    Thursday
    Aug072008

    NFL Fantasy Files Draws Millions of Impressions...

    DateThursday, August 7, 2008 at 06:18AM

    Over the past three (3) years, the NFL and Reebok have collaborated with Blue Room on an incredible viral campaign called the NFL Fantasy Files. The clips, designed to drive traffic to NFL.com, were broadcasted online and on video boards in stadiums across the nation.

    The viral program has been incredibly successful… generating 4.7MM YouTube impressions.

    The campaign started in 2006 with three (3) viral features (Neil Rackers, Chris Simms, and Braylon Edwards) and was continued in 2007 with six (6) additional features (Marques Colston, Mike Nugent, Andre Johnson, Jason Campbell, David Akers, and Marc Bulger).

    The two (2) parties are collaborating on another set of videos in 2008. Thus far, The Fantasy File series includes features from Laurence Maroney, Mason Crosby, Chris Cooley, and Chris Chambers.

    When you have a moment, check out the videos below – they are a MUST SEE (while watching, brainstorm some ideas of how your organization/supporting partners can create similar viral tactics to stimulate buzz and relevancy):

    Neil Rackers Video Clip

    Chris Simms Video Clip

    Braylon Edwards Video Clip

    Marques Colston Video Clip

    Mike Nugent Video Clip

    Andre Johnson Video Clip

    Jason Campbell Video Clip

    David Akers Video Clip

    Mark Bulger Video Clip

    Laurence Maroney Video Clip

    Mason Crosby Video Clip

    Chris Cooley Video Clip

    Chris Chambers Video Clip

    A special thanks to ViralBlog for their August 6th feature on the success of this viral campaign.

    AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
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