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« Searching for "Different" in the Golf Space? | Main | Are You Maximizing the Value of Your Giveaways? »
Wednesday
Sep172008

Never Underestimate Humor as a Sponsorship Tool...

DateWednesday, September 17, 2008 at 07:33PM

Are you looking to create a unique viral clip to drive awareness of your company's affiliation with a team? Are you looking for creative ways to tie humor into sports?

Heineken created a classic clip for the 2006 World Cup in support of the Netherlands soccer team in their game against Austria. The alcoholic beverage provider found a unique way to mix humor into their partnership. Check out the clip below:

AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
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