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« PA Activation Galleries - Updated! | Main | Let the Fans Speak... »
Friday
Sep192008

MIZZOU Gets Creative With Its Billboards...

DateFriday, September 19, 2008 at 03:30PM

Are you looking to implement a unique billboard campaign that drives eyeballs?

The University of Missouri recently created a unique billboard campaign in Kingdom City, Missouri that captures the attention of all passerby consumers. The University used six (6) billboards to spell out M-I-Z-Z-O-U along a half-mile stretch of I-70... one cannot help but look at the billboards.

The University of Missouri accompanied each of the prominently featured letters with a website, ticket hotline number, or motivational message.

Check out a video below of the view that drivers have of this classic billboard campaign along the highway!

AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
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