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« Movie Promotion Asks University Bands to Battle It Out... | Main | Are Your Gift Card Sales Down? »
Monday
Sep222008

Looking to Create Content Without Rights to Marks?

DateMonday, September 22, 2008 at 10:22PM

Are you challenged with aligning your brand to a sports property, despite owning any proprietary rights? Are you looking for creative ways to derive entertainment in the sports space?

Carlsberg created a unique soccer campaign in 2006 that demonstrates a squirrel's soccer abilities after drinking some Carlsberg. The clip does a great job of integrating humor and sport and proved to be extremely popular with consumers despite Carlsberg's lack of affiliation with any sports properties.

Check out the clip below:


AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
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