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Sunday
Jan182009

Puma Gives YOU the Chance to Race Against Usain Bolt...

DateSunday, January 18, 2009 at 09:53PM

Are you looking to drive consumer interest in Olympic sports? Are you looking for a unique way to engage consumers online?

In an effort to capitalize on Usain Bolt's success at the Beijing Olympics, Puma created a unique, interactive online game that offers fans the chance to take Bolt on on-on-one (to access, click the Race Bolt banner ad in the upper right corner of the page). The game enables fans to customize their skin/wristband color and compete against Usain Bolt in the 100-meter dash.

The game is a part of Puma's "Chasing Bolt" running website, which has some nice behind-the-scenes viral clips from Usain Bolt's Olympics tour.

AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
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