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    « How Would You Look in a Globetrotters Uniform? | Main | The Super Bowl Kickoff Belongs To... Papa Johns »
    Thursday
    Jan222009

    Chipotle Rewards Cardinals Fans for Team's SB Appearance...

    DateThursday, January 22, 2009 at 06:50PM

    Are you looking to reward fans through a traffic-driving promotional initiative?

    In an effort to drive buzz around the Super Bowl, Chipotle recently announced that it will be hosting a "Big Red Pep Rally" for fans of the Arizona Cardinals. On Saturday, January 31st (the day before the Super Bowl) all Arizona Chipotle retail locations will reward consumers with a free burrito, taco, bowl, or salad. Chipotle is only requiring that fans wear red to pick up their free food from 2pm to 4pm that afternoon.

    This is a great example of a company finding unique ways to capitalize on sports to drive incremental buzz and traffic to their retail locations!

    A special thanks to Jonathan Norman of GMR Marketing for his insights and contributions to this column.

    AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
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