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    « Nike Rewards the UK's Fastest Runners With Exclusive Invitation... | Main | Are You Headed to IEG's Annual Sponsorship Conference? »
    Monday
    Jan262009

    Interested in Knowing How Nike Brings Billboards to Life?

    Have you ever wondered how Nike brings its big ideas to life?

    The following video details how Nike constructed a unique billboard in conjunction with the company's "Next Level" campaign. The video provides a look at Nike's tactical approach behind the scenes. Check it out below:

     

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