Navigation
Search
No RSS feeds have been linked to this section.
Partnership Activation
Additional Resources
Subscribe to the Partnership Activation Newsletter
  • Name *
    First
    Last
     
  • Email *
  • Company/Organization *

 

 

« Manchester United Targets Niche Group with Teenzone... | Main | '09 NHL All-Star Weekend Branding and Activation a Hit With Consumers... »
Wednesday
Jan282009

Billboard of the Week - Maker's Mark

DateWednesday, January 28, 2009 at 06:24PM

Are you looking to create a billboard campaign that includes a call to action for fans?

Maker's Mark recently featured a great billboard campaign in Times Square. With a simple call to action for consumers (Honk if you like Makers), Maker's Mark turned their billboard into an engaging piece that calls on fans to demonstrate their affinity for the brand.

Why can't sports properties implement a similar messaging platform to drive fan spirit during the regular season and playoffs? Wouldn't a similar piece serve as a perfect branding tool for the Arizona Cardinals to currently put up in downtown Glendale, Arizona?

Keep your billboard messaging simple, yet engaging!  

AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
in

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>

Notify me of follow-up comments via email.