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    Monday
    Feb092009

    The NY Rangers Use In-Ice Signage to Promote VitaminWater Products...

    DateMonday, February 9, 2009 at 10:03PM

    Has your organization considered using in-ice signage to promote its products?

    The New York Rangers teamed up with Glaceau to feature in-ice signage depicting a VitaminWater bottle at Madison Square Garden. With most companies choosing to use in-ice and dasherboard signage to promote their brand logos, Glaceau's product placement is somewhat unusual in the sports marketplace. Check out the branding tactic below:

     

    AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
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