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    « H-O-R-S-E? Kevin Love is the King of Trick Shots... | Main | Ford Rewards NASCAR Fans When Its Cars Win... »
    Wednesday
    Feb112009

    The Raptors Play "Spin the Smirnoff Bottle"...

    DateWednesday, February 11, 2009 at 10:06PM

    Are you looking to create an engaging in-game promotion that rewards fans?

    The Toronto Raptors recently teamed up with Smirnoff Ice to create a "Spin the Smirnoff Bottle" promotion that rewards fans with a variety of prizes. The Raptors place the Smirnoff spinwheel board at mid-court and offer select contestants the chance to win one of several prizes:

    • Air Canada Flight Vouchers
    • $200 Gift Certificates
    • Lower Bowl Tickets
    • Raptors Night Out Passes
    • An Autographed Jersey

    The concept is so simple, yet effective because everyone is familiar with the "Spin the Bottle" concept. The promotion serves as a great awareness/retention driver for Smirnoff. Check out a picture of the action below:

    AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
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