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    « NIU Wins Basketball Game, Student Fans Win Free Concert Tickets... | Main | H-O-R-S-E? Kevin Love is the King of Trick Shots... »
    Monday
    Feb162009

    Billboard(s) of the Week - Kobe and Michael 

    DateMonday, February 16, 2009 at 05:08AM

    Are you looking for new ways to leverage athletes (both current and former) in captivating messaging campaigns? Here are two (2) best-in-class examples of ways that the world's leading companies are leveraging their athlete endorsers: 

    Nike - Kobe Bryant Billboard featured in Global City, Philippines

    Nike uses this billboard to illustrate that Kobe Bryant is an uncanny specimen

    Gatorade - "G" Ad featuring Michael Jordan, Chicago

    With this billboard, Gatorade proves that one can never go wrong using a vintage retro moment.

    AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
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