The Amarillo Gorillas and Chick-Fil-A Reward Fans with Cowbells...
Sunday, February 22, 2009 at 10:24PM Are you looking for new promotional ideas that drive store traffic? Are you looking for ways to leverage a partnership with Chick-Fil-A?
The Amarillo Gorillas of the Central Hockey League (CHL) recently collaborated with a local Chick-Fil-A retail location to create an interesting promotional offer. For years, fans of the Gorillas hockey club have been known for letting their fans bring cowbells into the game to make some extra noise.
Looking to capitalize on this affinity, the Gorillas and Chick-Fil-A teamed up to create a "Cowbell Card" offer. On Saturday, February 20th, the first 300 fans who asked for a Cowbell Card while visiting a local Chick-Fil-A retail location received a Cowbell Card that they could redeem at the customer service table of the Amarillo Civic Center for a free cowbell co-branded with Chick-Fil-A and Gorillas decorations. The Cowbell Cards were distributed on a first-come, first-serve basis.
Which sports franchises could really benefit from offering such a promotion? The following organizations have a notable cowbell presence at their games:
- Mississippi State Athletics (although it is now banned by the SEC)
- Penn State University
- Toronto Blue Jays (a small section of fans at the Rogers Centre)
- Tampa Bay Devil Rays
- San Jose SaberCats (AFL)
- Everett Silvertips
- New York Mets (Cow-Bell-Poopy-Man)
- Waikato Rugby Union (New Zealand)
- University of New Hampshire Ice Hockey Games
- Cross Country Skiing Events
Consider new ways that you leverage brands through unique promotional giveaway offers!
Reader Comments (2)
The Iowa Barnstormers of af2 encourage cowbell use as well. They were "the thing" in the old AFL days of the team in the 1990s.
Cowbells are the riot with Charlotte Checkers (ECHL) fans as well. Distributed cowbells as premium item give-a-way for our season ticket holders this season. Would have been a great "call to action" for fans who didn't receive them that night to head to partner location to grab a "cowbell card". Nice work- we'll have to incorporate this in 2009-2010 plans!