Dodgers Fans Love Mannywood...
Monday, May 4, 2009 at 06:10PM 
Are you looking to create new venue destinations for fans to enjoy? Are you looking for new ways to leverage your team's star players?
The Los Angeles Dodgers recently announced that they are capitalizing on Manny Mania by creating an exclusive section near the left-field foul pole called "Mannywood". The Dodgers turned sections 51 and 53 into Mannywood, a move that is sure to generate incremental revenue for the organization (artificial ticket demand, merchandise sales, media coverage, etc.).
The organization is selling a pair of field box tickets to the exclusive section for $99 - with an extra bonus, free Manny Ramirez t-shirts. The $99 ticket price tag is symbolic of Ramirez's number (#99). The Dodgers celebrated Cinco De Mayo by distributing "Yo estuve en Mannywood" (translation: "I was in Mannywood") t-shirts to all fans seated in the select sections.
How do you know if you are in Mannywood? Just look for the sign:
Reader Comments (1)
Waiting on the D-Lettermen "Top 10 reasons not to leverage your team's star players if you are in the MLB". Great idea for L.A. but what a joke MLB players have become... Another one bites the dust!