The Dolphins Use an Interactive Viral Piece to Connect with Fans...
Tuesday, June 9, 2009 at 08:40PM 
Are you looking for new ways to drive season ticket sales? Are you searching for new ways to engage and connect with fans?
Sarah Talalay of the Sun-Sentinel recently featured a great article on the Miami Dolphins' new season ticket holder sales piece. The Dolphins created an interactive vignette where the viewer can input his/her contact information to experience the full new signee experience.
The feature lets fans experience the excitement of signing a contract, high-fiving fans, and running through the tunnel with the team mascot all while wearing a customized jersey and seeing their name scroll across the screen.
Check out the generic version of the Dolphins season ticket holder sales piece (insert viewer name wherever the term Dolfan is seen):
Reader Comments (1)
Cool video! Now, the Dolphins need to take this campaign a step further and allow their fans to upload their own videos of what it’s like to be a Dolphin fan. And may be run a contest where the winner will actually get a chance to meet the team. Sports Teams/Leagues: Huge Opportunity to Use Online Video