Navigation
Search
No RSS feeds have been linked to this section.
Partnership Activation
Additional Resources
Subscribe to the Partnership Activation Newsletter
This form does not yet contain any fields.

     

     

    « Bring Signage to Life with an Element of Engagement... | Main | Teams, Leagues, and Brands Take a Community Focus... »
    Wednesday
    Jul082009

    Are You Using Sex Appeal to Sell Season Tickets?

    DateWednesday, July 8, 2009 at 10:25PM

    Are you looking for new ways to get fans to pick up the phone and order season tickets? Are you looking for new ways to leverage your organization's cheerleaders or dance team?

    The Phoenix Suns are currently leveraging the sex appeal of their dance team to drive traffic and interest in season ticket packages. The team prominently features pictures of their dance team wearing headsets (mirroring a practice used by adult hotlines) to drive click-thrus to landing pages that respond to inquiries and provide additional information.

    Check out their persuasive messaging tactic below (and click through the image to see the landing page the Suns organization are directing fans to): 

    AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
    tagged , , , , , , , ,

    Reader Comments

    There are no comments for this journal entry. To create a new comment, use the form below.

    PostPost a New Comment

    Enter your information below to add a new comment.

    My response is on my own website »
    Author Email (optional):
    Author URL (optional):
    Post:
     
    Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>

    Notify me of follow-up comments via email.