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« Activation of the Day - Interactive Store Fronts | Main | Puma Scores With Valentines Day Viral Effort »
Tuesday
Feb092010

The Bud Light House is... Real?

DateTuesday, February 9, 2010 at 09:13PM

With a record 106.5 million viewers tuning in to watch Super Bowl XXIV, Anheuser-Busch kicked off the commercial frenzy with a pretty entertaining Bud Light House commercial. The clip detailed a group of guys touring a house made entirely of Bud Lights and hosting a party. The spot proved to be a hit with consumers, notching a 3rd place AdBowl ranking.

But while the commercial was made for pure entertainment value, do viewers ever think wonder whether the content shown in Super Bowl commercials is ever real?

In the case of the Bud Light House commercial, it is. Check out a viral piece below that shows how Bud Light and its agency partners built a real-life Bud Light House to film the spot:

AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
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