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    « Partnership Activation - April 2010 Newsletter | Main | The Mavericks Raise Some Eyebrows with Latest Viral »
    Friday
    Apr162010

    AB Scores with Mascot Can Race Between Periods 

    DateFriday, April 16, 2010 at 12:16AM

    Are you looking for new ways to drive excitement around alcoholic beverage partners? Are you looking for ideas to enhance your in-game entertainment?

    The Grand Rapids Griffins of the AHL recently did a tremendous job bringing back the excitement of the Bud Bowl in an entertaining on-ice promotion between periods. The club featured a live race between a Budweiser, Bud Light, and Bud Light Lime can that was heightened by a intro piece that was very well done  While most teams simply execute a contest between periods, the Griffins really took the promotion to the next level with the creative training lead-in.

    The Griffins' Mascot Can Race is a simple intermission tactic, but serves as an effective way to drive fan excitement for Anheuser-Busch brands when most fans are heading out to the concourse to purchase their favorite beverage! Check it out below!

    AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
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