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« The Red Wings Weave Fans Into Their Playoff Introductions | Main | Roush Fenway Racing Uses QVC Humor to Sell Sponsorships »
Tuesday
Apr272010

Taco Bell Fans Get Saucy at Astros Games

DateTuesday, April 27, 2010 at 11:40PM

Are you looking for new ways to incorporate QSR partners? Are you looking for new ways to entertain fans between innings or select stoppages of play?

The Houston Astros recently signed Taco Bell on as an Official Team Partner and are highlighting the partnership with a Taco Bell Saucy Sprint Race that occurs between innings. The live race, essentially the Tex-Mex version of the Milwaukee Brewers' sausage race, features (3) oversized Taco Bell sauce packets (mild, hot, fire) racing around the field in an effort to cross a finish line (located along the 3rd base line) first.

Check out a video of the action below:

AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
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