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« Are You Using Fan Behavior Suggestions to Drive Revenue? | Main | Nike Gives Marathon Fans All New Access on Race Day »
Tuesday
Apr062010

The SF Giants Kick off 2010 with a Flash Mob

DateTuesday, April 6, 2010 at 07:53AM

Are you looking for new ways to drive buzz and celebrate the start of a new season? Are you looking for ways to engage fans and consumers alike with a unique awareness driver designed to attract media attention?

The San Francisco Giants recently celebrated the start of the 2010 MLB season by featuring a flash mob at Union Square, a popular locale in San Francisco. The event served as a fan rally that featured a couple hundred boisterous Giants fans singing Bye Bye Baby (a ritual for Giants fans). To pull off the stunt, the Giants held a pep rally at AT&T Stadium and distributed lyrics to the song that fans could print off and memorize before coming to participate.

Check out the execution of the event below:

The Giants drove participation for the event by offering fans the chance to take part in an Official team commercial and receive a free "It's Magic Inside" t-shirt via campaign postings on their team website, Facebook, and Craigslist (as shown below):

AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
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