Search
No RSS feeds have been linked to this section.
Subscribe to the Partnership Activation Newsletter
This form does not yet contain any fields.

     

     

    « The City of Chicago Has Stanley Cup Fever! | Main | Bell Canada's Playoff Dasherboard Grows a Following »
    Wednesday
    May262010

    Are You Showcasing Your Fans' Talents?

    Have you considered capturing special moments that fans have experienced at your ballpark? Are you looking to create a viral campaign that features the actions of fans front and center?

    The following video should spark a few ideas for brands looking for new ways to leverage fans via viral campaigns, promotional tactics, etc. During a recent game at Wrigley Field, a fan caught a baseball thrown into the crowd in his beer and immediately responded by chugging it down.

    While the video is very raw, it provides a glimpse at how brands can find ways to feature both players and fans in a piece that feels realistic, yet leaves the viewer wanting more. It would be great to see a company like MillerCoors or Anheuser-Busch use a similar concept in a video board feature at a game!

    Check it out below:

    Reader Comments

    There are no comments for this journal entry. To create a new comment, use the form below.

    PostPost a New Comment

    Enter your information below to add a new comment.

    My response is on my own website »
    Author Email (optional):
    Author URL (optional):
    Post:
     
    Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>