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    « Nike Demonstrates the Life Cycle of Its Brand with Soccer Viral | Main | Fuel Guerrilla Marketing Initiatives with QR Codes »
    Thursday
    Sep162010

    Nike 6.0 Lets Snowboarders Live/Play at Marco's Mansion

    DateThursday, September 16, 2010 at 07:59AM

    Brands looking for new ways to capture the action/extreme sports crowd should take a close look at a recent viral from Nike entitled, "Marco's Mansion". To capture the attention of snowboard enthusiasts who wish they could live on top of the mountain, Nike 6.0 created a man-made igloo (called Marco's Mansion) that a team of notable snowboarders could throw down on all day and sleep in at night.

    The concept of the piece is extremely creative and is a great way to drive some incremental interest in the sport and several notable personalities (Marco Smolla and his gang).

    Check it out below:

    AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
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