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    « IBM Uses Augmented Reality at the 2010 U.S. Open | Main | POLL: Which social media platform do you prefer to use for networking? »
    Friday
    Sep032010

    Identify With Your Fans' Attitudes, Behaviors, and Values

    DateFriday, September 3, 2010 at 07:47AM

    Sports organizations looking to create new, compelling content during the offseason should consider creating pieces that speak directly to their fanbase. As members of a fan base, individual fans regularly conform to the attitudes, behaviors, and values of their fellow peers. That is why Eagles, Raiders, and Cowboys fans love being who they are. As a result, it's important for teams and brands to understand the attitudes and behaviors of their avid fanbase and speak directly to them with compelling story telling.

    Nike recently produced a terrific piece about the fans of the historic Brazilian soccer club Corinthians, entitled "30 Million Strong", that serves as a benchmark for brands and organizations looking to demonstrate how well they truly understand and value their fanbase. In the piece, Nike showcases how Corinthians is more than just a soccer club, it's "the people's team", a republic and lifestyle for fans.

    Nike is using the viral piece to drive membership of its Corinthians Facebook Fan Page - a great idea!

    Check it out below:

    AuthorBrian Gainor | CommentPost a Comment | | Print ArticlePrint Article |
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